Kane Brown will be presented with the Country Champion Award during the 2024 People's Choice Country Awards. He was chosen as a result of his dedication to serving his community and the many contributions he's made to the country music industry throughout his career. "Since the beginning of his career, Kane Brown has ensured that his legacy will extend beyond music," said Jen Neal, Executive Vice President, Live Events and Specials, NBCUniversal Entertainment. "His dedication of empowering and supporting younger generations is nothing short of inspiring, and we're thrilled to honour him with the Country Champion Award." Hosted by Shania Twain, the 2024 People's Choice Country Awards will air live on September 26th on NBC at 8pm.