Luke Bryan's Crash My Playa music festival will return to Mexico for its 11th year early next year.

"Every year I'm blown away by how special Crash My Playa has become," Luke says in a press release. "From the beachside shows to the late-night hangouts, it's one of the highlights of my year. I can't wait to be back in Cancun with our fans and kick off 2026 in the best possible way." The festival is scheduled for January 15-18. An official lineup for the event has not been announced yet.